Based in Motala
Background
We are a family-owned jewelery brand with roots in Swedish design and craftsmanship. Our journey began over 21 years ago in a garage in Motala, where we still produce most of our exquisite jewelery today.
Our mission is to make people around the world feel beautiful and special, whether at work, during celebrations or on special occasions.
Handmade jewelry
How we work
Our team consists of approx. 12 skilled goldsmiths dedicated to creating handcrafted jewelry that combines timeless elegance with expressive style.
Committed to preserving traditional craftsmanship while embracing new techniques, we ensure that each piece of jewelry is meticulously refined and of the highest quality. Our vision is to offer a brand that is synonymous with outstanding artistry.
Our founder
Caroline Bränfeldt
Founded in 1997 by Caroline Bränfeldt, my inner journey began in 2008—a quest to find answers and healing for myself.
Art became my tool to revive creativity and fill my life with meaning and joy. By creating unique works from precious materials, I strive to tell a story with each piece I create.
My true passion lies in following the dream of freedom—a freedom where time, family, relationships and creativity are the core of my existence. My work brings me joy wherever I am. I choose to follow my heart and intuition, and say goodbye to what I once thought was security, to embrace the art of living creatively.
This journey is not about becoming something. It's about letting go of everything that isn't genuinely you and embracing what resonates with your soul.